Category King™ is a must-attend workshop for every SME founder.
If you’re still relying on price, features, or saying “we’re better” to win clients — you’re already losing.

In this 3-day live consulting workshop, David will guide you to define your unique market positioning so your customers instantly understand: why you, not someone else.

You’ll discover:
– Where your industry sits in the global trend cycle
– How to identify and ride the next wave of your market
– How to build a positioning strategy that cannot be copied
– Who your real target audience is — and what they truly want
– How to craft your White Sand Business Model, creating 4 income streams to reduce market risk

You’ll also gain clarity on:
– What stage your business is currently in
– Whether your team structure is healthy
– What role you are playing — and what needs to shift. Then, we’ll help you design the next growth move for your company.

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行业唯王是每一位 SME 创办人必修的课程。
如果你还在靠价格竞争、产品功能、或“我们做得比较好”来说服客户，你已经落后了。

在这 3 天线下实战课程中，David 老师将从不同角度帮你建立企业的「市场定位」，让你的客户一眼认出你是谁、凭什么选你，而不是别人。

你将会学到：
– 看清楚你所在行业在全球趋势中的位置
– 找到下一波行业机会，并提早布局
– 建立一个无法被抄袭的市场定位
– 明确你真正的目标客户是谁、他们要什么
– 设计出你的「白沙生意模式」，打造 4 种收入来源以分散风险

此外，你也将看清：
– 你企业当前的成长阶段
– 团队结构是否健康
– 你是否正扮演对的老板角色并据此设计你的下一步企业成长计划。